Why Attend?

The Security Industry's Executive Conference

Once a year, the security industry's brightest minds, biggest players and most driven entrepreneurs come together for two days of information sharing, top-level networking and security industry business analysis.

At Securing New Ground trends are spotted, connections are formed, and minds are opened.

New for 2020! Personalized Introductions to Other Attendees

In a normal year, SNG blends main stage content with high-level networking. This year is no different, except there's no coffee station. After you register for this virtual event, you will receive the opportunity to be personally introduced to two others attending the conference virtually.
It's part of our "Connect at SNG" program and our commitment to you – because your network is your net worth.

About Securing New Ground:

  • Founded in 1996
  • The executive conference of the Security Industry Association (SIA)
  • 2 days of intelligence sharing, education, analysis and networking
  • Attended by 250+ senior-level industry leaders and financial partners

Why Attend?

Held annually in Manhattan (but virtually in 2020!), the Security Industry Association's Securing New Ground conference dives deep into the business trends that matter to you, enabling you to clarify your strategy and drive your business forward.

Simply put: If your business is the business of security, then this is the conference for you!

Presented By:

Security Industry Association (SIA)

Who Attends SNG?

Luminaries. Entrepreneurs. CEOs of the Leading Companies. Investors. They're all at SNG.

Securing New Ground has a reputation for attracting the people who drive growth and change – those who will reshape the future of the industry.

Who Attends Securing New Ground

Exceptional Networking

With 90% of attendees being senior level executives, there's no greater concentration of security industry leaders than at SNG!

Speakers at Securing New GroundThe Content You Need

At SNG we dive deep into major trends like artificial intelligence and home automation; we review major acquisitions and perspectives the end users. SNG attendees tell us they come to SNG because they want to know how the business of security is changing, and most say they heard something they had never heard before.

Major Trends at SNG

  • Emerging Technologies
  • Artificial Intelligence
  • Cybersecurity Threats
  • Residential Automation
  • Mobile Connectivity

Business Focuses at SNG

  • Industry Consolidation
  • Funding and Investment
  • Strategic Acquisitions
  • Original Market Research
  • Purchasing Trends
  • New Business Models

Networking at Securing New GroundAttended by the Leading Companies

The industry’s biggest players and sharpest challengers recognize the value of Securing New Ground.

Prior Attendees of SNG

At SNG, you’ll find companies like these and many more:

  • ADT
  • Brink's
  • Convergint
  • Axis Communications
  • Allegion
  • Anixter
  • Arecont Vision
  • ASSA ABLOY
  • CapitalSource
  • Convergint
  • Dahua Technology
  • G4S
  • Genetec
  • Hanwha
  • HID Global
  • HIKvision
  • Imperial Capital
  • Johnson Controls
  • Louroe Electronics
  • Milestone Systems
  • Nortek
  • Panasonic
  • Pelco
  • Raymond James
  • Siemens
  • Stanley Security
  • United Technologies
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Defining the Future of Security

Founded more than 20 years ago, Securing New Ground has become the “TED of security.” Today, SNG is the premier security business conference, focused on strategists, technologists, and executive leadership – the people and companies which are defining the future of security.

Securing New Ground 2021