Securing New Ground
Oct. 8-9, 2024 | Westin New York Grand Central
The Security Industry's Executive Conference
Once a year, the security industry's brightest minds, biggest players and most driven entrepreneurs come together for two days of information sharing, top-level networking and security industry business analysis.
At Securing New Ground trends are spotted, connections are formed and minds are opened.
About Securing New Ground:
- Founded in 1996
- The executive conference of the Security Industry Association (SIA)
- 2 days of intelligence sharing, education, analysis and networking
- Attended by 250+ senior-level industry leaders and financial partners
Why Attend?
Held annually in New York City, the Security Industry Association's Securing New Ground conference dives deep into the business trends that matter to you, enabling you to clarify your strategy and drive your business forward.
Simply put: If your business is the business of security, then this is the conference for you!
Presented By:
Who Attends SNG?
Luminaries. Entrepreneurs. CEOs of the leading companies. Investors. They're all at SNG.
Securing New Ground has a reputation for attracting the people who drive growth and change – those who will reshape the future of the industry.
Exceptional Networking
With 90% of attendees being senior-level executives, there's no greater concentration of security industry leaders than at SNG!
The Content You Need
At SNG we dive deep into major trends like artificial intelligence and home automation; we review major acquisitions and perspectives the end users. SNG attendees tell us they come to SNG because they want to know how the business of security is changing, and most say they heard something they had never heard before.
Major Trends at SNG
- Emerging Technologies
- Artificial Intelligence
- Cybersecurity Threats
- Proptech
- Residential Automation
- Mobile Connectivity
Business Focuses at SNG
- Supply Chain
- Funding and Investment
- Strategic Acquisitions
- New Market Opportunities
- Purchasing Trends
- New Business Models
Attended by the Leading Companies
The industry’s biggest players and sharpest challengers recognize the value of Securing New Ground.
Prior Attendees of SNG
At SNG, you’ll find companies like these and many more:
- ADT
- Allegion
- Allied Universal
- Arecont Vision
- ASSA ABLOY
- Axis Communications
- Brinks
- Convergint
- Genetec
- Hanwha Vision
- HID
- Imperial Capital
- Johnson Controls
- Louroe Electronics
- Milestone Systems
- Motorola Solutions
- Nortek
- Panasonic
- Raymond James
- Siemens
- Stanley Security
- Wesco
NEW! Attend the Special SNG Dinner Featuring Keynote Speaker General Stanley McChrystal
SIA has organized an off-site dinner on the evening of Oct. 17 to give attendees the chance to continue conversations, build connections and grow business. This dinner, new in 2023, includes an elegant rooftop reception and full, seated meal, plus remarks from special guest speaker General Stanley McChrystal, a retired four-star general, former commander of U.S. and International Security Assistance Forces Afghanistan, former commander of the nation’s premier military counterterrorism force, Joint Special Operations Command, and CEO and chairman of the McChrystal Group. This special dinner experience is an add-on to your conference ticket.
Make your SNG experience exceptional! Reserve your dinner ticket while registering for the conference.
Defining the Future of Security
Founded more than 25 years ago, Securing New Ground has become the “TED of security.” Today, SNG is the premier security business conference, focused on strategists, technologists and executive leadership – the people and companies defining the future of security.