Security Industry Association | SIA

The Security Industry's Executive Conference

Securing New Ground

Oct. 29-30, 2019, Grand Hyatt New York

Hear From Experts Like These Industry Leaders:

Karen Frank
Director of Global Security
Pratt & Whitney

Fredrik Nilsson
Vice President, Americas
Axis Communications

Brian Tuskan
Sr. Director, Chief Security Officer
Microsoft Global Security

The Security Industry's Executive Conference

Once a year, the security industry's brightest minds, biggest players and most driven entrepreneurs come together in New York City for two days of information sharing, top-level networking and security industry business analysis. At Securing New Ground trends are spotted, connections are formed, and minds are opened. Join us!

About SNG:

  • Founded in 1996
  • The executive conference of the Security Industry Association (SIA)
  • 2 days of intelligence sharing, education, analysis and networking
  • Attended by 250+ senior-level industry leaders and financial partners

A Top-Tier Program: Curated Topics and Speakers


SIA carefully curates topics and speakers for this two-day conference with the goal of inspiring our fellow leaders in the security about the potential of the global security industry.

At SNG we dive deep into major trends like artificial intelligence and home automation; we review major acquisitions and perspectives the end users. SNG attendees tell us they come to SNG because they want to know how the business of security is changing, and most say they heard something they had never heard before.

Top Insights From SNG 2018

Industry Financial Update
CSOs Facing the Future
Keynote Summary: Valerie Thomas
Trends Impacting Manufacturers and Integrators

News & Announcements


SIA Encourages Security Integrators to Submit Entries to 2019 Fast50

February 25, 2019

Entries are now open for Security Business’ Fast50 program, which highlights America’s fastest-growing security integrators. The Security Industry Association (SIA) encourages companies to earn much-deserved recognition by entering this free research and best practice-sharing program for security integrators endorsed by SIA and ISC West. The top Fast50 companies will be...

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Securing New Ground

Security Industry Association Reveals Details for Securing New Ground 2019

December 3, 2018

Security Industry Executive Conference to Feature Top-Level Intelligence Sharing, Education, Analysis and Networking SILVER SPRING, Md. – The Security Industry Association (SIA) has announced that the 2019 Securing New Ground (SNG) conference will be held Oct. 29-30 at the Grand Hyatt New York. Each year at SNG, the security industry’s...

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2018 SIA Chairman of the Board Scott Schafer at Securing New Ground 2018

Lessons and Excitement From SNG 2018

October 31, 2018

SIA Chairman Scott Schafer shares his takeaways from SNG 2018 The 2018 Securing New Ground (SNG) conference was the best gathering of security industry executives this year. The top security drivers of business were engaged in important discussions about the near-term and long-term opportunities and challenges for 2019 and the...

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What Previous Attendees Are Saying

“I can attest to SNG’s vital importance to integrators. Key attendees from the security industry financial providers, manufacturers, and end-users are all there to exchange information and help you to improve your business.”

Dan Moceri

DAN MOCERI, Executive Chairman and Co-Founder
Convergint Technologies

“The Global Security market is ever evolving and to stay ahead you have to understand the market trends, and network with the people influencing those trends. That is why I always go to Securing New Ground.”

Fredrik Nilsson

FREDRIK NILSSON, Vice President, Americas
Axis Communications


Oct. 29-30, 2019
Grand Hyatt New York

Defining the Future of Security

Founded more than 20 years ago, Securing New Ground has become the “TED of security.” Today, SNG is the premier security business conference, focused on strategists, technologists, and executive leadership – the people and companies which are defining the future of security.

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SNG 2019 conference app - Coming Soon!