Security Industry Association | SIA

The Security Industry's Executive Conference

Securing New Ground

The Security Industry's Executive Conference

Once a year, the security industry's brightest minds, biggest players and most driven entrepreneurs come together for two days of information sharing, top-level networking and security industry business analysis. At Securing New Ground trends are spotted, connections are formed, and minds are opened. Join us!

About SNG:

  • Founded in 1996
  • The executive conference of the Security Industry Association (SIA)
  • 2 days of intelligence sharing, education, analysis and networking
  • Attended by 250+ senior-level industry leaders and financial partners

A Top-Tier Program: Curated Topics and Speakers


SIA carefully curates topics and speakers for this two-day conference with the goal of inspiring our fellow leaders in the security about the potential of the global security industry.

At SNG we dive deep into major trends like artificial intelligence and home automation; we review major acquisitions and perspectives the end users. SNG attendees tell us they come to SNG because they want to know how the business of security is changing, and most say they heard something they had never heard before.

New for 2020! Personalized Introductions to Other Attendees

In a normal year, SNG blends main stage content with high-level networking. This year is no different, except there's no coffee station. After you register for this virtual event, you will receive the opportunity to be personally introduced to two others attending the conference virtually.
It's part of our "Connect at SNG" program and our commitment to you – because your network is your net worth.

Video: The Power of SNG's Networking

Thank you to our 2020 Sponsors

Assa Abloy
Boon Eddam
Imperial Capital
Johnson Controls
Raymond James


ISC Events

News & Announcements

Securing New Ground 2020 Keynote Speaker Grady Crosby

SNG Keynote Speaker Grady Crosby: Why Being a Better Corporate Citizen Benefits Your Workforce and Your Company

October 28, 2020

The 2020 Securing New Ground (SNG) conference celebrated its 25th anniversary during this year’s two-day virtual conference on Oct. 21-22. Top security leaders connected in meaningful discussions about the changing landscape of security during uncertain times, discussed technology and business trends and shared meaningful conversations around challenges and opportunities. The...

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SIA Security Megatrends

Survey: What Are the 2021 Security Megatrends?

October 14, 2020

SIA is completing the research into and surveying of our members regarding the 2021 Security Megatrends, a research report which is provided to SIA members and all SNG registrants. Take the survey below or at this link; responses are needed by Monday, Oct. 19 at 2 p.m. ET. The post...

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SIA Honors

Nominations Open for 2020 SIA Honors Awards

August 31, 2020

The Security Industry Association (SIA) is now seeking nominations from SIA members for the 2020 George R. Lippert Memorial Award and SIA Progress Award. These key SIA awards will be presented during SIA Honors 2020: A Virtual Celebration. SIA’s Lippert Award, founded in 1989, is named in honor of George R....

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What Previous Attendees Are Saying

“I can attest to SNG’s vital importance to integrators. Key attendees from the security industry financial providers, manufacturers, and end-users are all there to exchange information and help you to improve your business.”

Dan Moceri

DAN MOCERI, Executive Chairman and Co-Founder
Convergint Technologies

“The Global Security market is ever evolving and to stay ahead you have to understand the market trends, and network with the people influencing those trends. That is why I always go to Securing New Ground.”

Fredrik Nilsson

FREDRIK NILSSON, Vice President, Americas
Axis Communications


Defining the Future of Security

Founded more than 20 years ago, Securing New Ground has become the “TED of security.” Today, SNG is the premier security business conference, focused on strategists, technologists, and executive leadership – the people and companies which are defining the future of security.

Securing New Ground 2021