OCTOBER 14-15, 2025 | NEW YORK, NY

The Security Industry's
Executive Conference

OVER 20 YEARS OF CONNECTING LEADERS, GROWING BUSINESSESS AND EFFECTING CHANGE

The Business of Security

Defining the Future
of Security

TWO DAYS OF CONNECTING AND SHARING A
VISION FOR SECURITY

The Security Industry's Executive Conference

Once a year, the security industry's brightest minds, biggest players and most driven entrepreneurs come together for information sharing, top-level networking and security industry business analysis. At Securing New Ground trends are spotted, connections are formed and minds are opened. Join us!

Founded in 1996
The executive conference of the Security Industry Association (SIA)
An event focused on intelligence sharing, business analysis, market trends and networking
Attended by 250+ senior-level industry leaders and financial partners

SIA carefully curates topics and speakers for this two-day conference with the goal of inspiring our fellow leaders in the security about the potential of the global security industry.

At SNG we dive deep into major trends like artificial intelligence and home automation; we review major acquisitions and perspectives the end users. SNG attendees tell us they come to SNG because they want to know how the business of security is changing, and most say they heard something they had never heard before.

Luminaries. Entrepreneurs. CEOs of the leading companies. Investors. They're all at SNG.

Securing New Ground has a reputation for attracting the people who drive growth and change – those who will reshape the future of the industry.

Who Attends SNG?

Why SNG?

Held annually in New York City, the Security Industry Association's Securing New Ground conference dives deep into the business trends that matter to you, enabling you to clarify your strategy and drive your business forward.

Simply put: If your business is the business of security, then this is the conference for you!

Why Attend?

A Top-Tier Program

The Content You Need

At SNG we dive deep into major trends like artificial intelligence and home automation; we review major acquisitions and perspectives the end users. SNG attendees tell us they come to SNG because they want to know how the business of security is changing, and most say they heard something they had never heard before.