Security Industry Association | SIA

Securing New Ground

The Security Industry's Executive Conference


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The Security Industry's Executive Conference

Once a year, the security industry's brightest minds, biggest players and most driven entrepreneurs come together for information sharing, top-level networking and security industry business analysis. At Securing New Ground trends are spotted, connections are formed, and minds are opened. Join us!

About SNG:

  • Founded in 1996
  • The executive conference of the Security Industry Association (SIA)
  • An event focused on intelligence sharing, business analysis, market trends and networking
  • Attended by 250+ senior-level industry leaders and financial partners

Included in Your Ticket: A Behind-the-Scenes Security Tour With Meta

Included in your ticket is a visit to Meta’s new Hudson Yards facility, where you’ll be able to participate in a behind-the-scenes tour with Meta’s corporate security team. Then relax with other SNG attendees and top security leaders as we wind down with a networking reception at Meta’s offices.

A Top-Tier Program: Curated Topics and Speakers


SIA carefully curates topics and speakers for this two-day conference with the goal of inspiring our fellow leaders in the security about the potential of the global security industry.

At SNG we dive deep into major trends like artificial intelligence and home automation; we review major acquisitions and perspectives the end users. SNG attendees tell us they come to SNG because they want to know how the business of security is changing, and most say they heard something they had never heard before.

Become a SNG sponsor.

Interested in becoming a sponsor for SNG '22? Let’s talk about how we can work together to create an even more successful virtual event!



ISC Events

News & Announcements

Security Megatrends 2022 report cover

Security Industry Association Announces the 2022 Security Megatrends

December 13, 2021

Artificial intelligence, cybersecurity and supply chain assurance top the list of key trends impacting the industry moving into 2022. SILVER SPRING, Md. – The Security Industry Association (SIA) has identified and forecasted the 2022 Security Megatrends, which form the basis of SIA’s signature annual Security Megatrends report defining the top 10...

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Securing New Ground: The Business of Security, a Global Digital Experience, Oct. 28, Virtual

Security Industry Association Unveils Program for 2021 Securing New Ground Conference

October 21, 2021

Top C-suite leaders, cybersecurity experts and business luminaries will headline the security industry’s executive conference taking place as a virtual event Oct. 28. SILVER SPRING, Md. – The Security Industry Association (SIA) has announced the 2021 agenda and speaker lineup for Securing New Ground (SNG), the security industry’s executive conference, taking place...

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Securing New Ground 2020 Keynote Speaker Grady Crosby

SNG Keynote Speaker Grady Crosby: Why Being a Better Corporate Citizen Benefits Your Workforce and Your Company

October 28, 2020

The 2020 Securing New Ground (SNG) conference celebrated its 25th anniversary during this year’s two-day virtual conference on Oct. 21-22. Top security leaders connected in meaningful discussions about the changing landscape of security during uncertain times, discussed technology and business trends and shared meaningful conversations around challenges and opportunities. The...

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What Previous Attendees Are Saying

“I can attest to SNG’s vital importance to integrators. Key attendees from the security industry financial providers, manufacturers, and end-users are all there to exchange information and help you to improve your business.”

Dan Moceri

DAN MOCERI, Executive Chairman and Co-Founder
Convergint Technologies

“The Global Security market is ever evolving and to stay ahead you have to understand the market trends, and network with the people influencing those trends. That is why I always go to Securing New Ground.”

Fredrik Nilsson

FREDRIK NILSSON, Vice President, Americas
Axis Communications


Defining the Future of Security

Founded more than 20 years ago, Securing New Ground has become the “TED of security.” Today, SNG is the premier security business conference, focused on strategists, technologists, and executive leadership – the people and companies which are defining the future of security.

Securing New Ground

October 18-19, 2022 | Intercontinental Times Square in New York City