Security Industry Association | SIA

Securing New Ground

October 25-26, 2018 | New York, NY | The Edison Ballroom

The Security Industry's Executive Conference

Once a year, the security industry's brightest minds, biggest players and most driven entrepreneurs come together in New York City for two days of information sharing, top-level networking and security industry business analysis. At Securing New Ground trends are spotted, connections are formed, and minds are opened. Join us at SNG 2018!

About SNG:

  • Founded in 1996
  • The executive conference of the Security Industry Association (SIA)
  • 2 days of intelligence sharing, education, analysis and networking
  • Attended by 250+ senior-level industry leaders and financial partners

A Top-Tier Program: Curated Topics and Speakers

The Security Industry Association (SIA) carefully curates topics and speakers for this two-day conference with the goal of inspiring our fellow leaders in the security about the potential of the global security industry.

At SNG we dive deep into major trends like artificial intelligence and home automation; we review major acquisitions and perspectives the end users. SNG attendees tell us they come to SNG because they want to know how the business of security is changing, and most say they heard something they had never heard before.

Insights from SNG 2017

Change in Business Models
Impact of Consumer Tech Companies on the Security Industry
Security Megatrends: The Internet of Things
The Financial Landscape of the Security Industry

News & Announcements

Securing New Ground 2017 Keynote Address Security Conference

Security Industry Association Opens Registration for Securing New Ground 2018

April 24, 2018

SNG conference to be held Oct. 25–26 in New York City Silver Spring, MD (April 24, 2018) – Registration is now open for the Security Industry Association’s (SIA’s) Securing New Ground (SNG)® conference, a two-day summit focused on the potential of the global security industry. This year’s event will highlight...

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Challenges for Security in 2018 Reflected in Security Megatrends

January 5, 2018

For the second year in a row, the Security Industry Association (SIA) followed up the Securing New Ground (SNG) executive conference with the release of Security Megatrends: A Vision for the Security Industry, a report bursting with executive takeaways on the trends shaping the security industry in the year ahead....

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Security Megatrends Panel SNG 2017

Security Megatrends: The Forces Transforming Our Future

October 30, 2017

Security market leaders took to the stage at Securing New Ground (SNG) 2017 to discuss Security Megatrends™, overarching developments directing the progress of the security industry, in panel discussions on Thursday. Some of the best minds in the industry convened for the first panel, Security Megatrends™: The Forces Transforming Our...

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What Previous Attendees Are Saying

“I can attest to SNG’s vital importance to integrators. Key attendees from the security industry financial providers, manufacturers, and end-users are all there to exchange information and help you to improve your business.”

Dan Moceri

DAN MOCERI, Executive Chairman and Co-Founder
Convergint Technologies

“The Global Security market is ever evolving and to stay ahead you have to understand the market trends, and network with the people influencing those trends. That is why I always go to Securing New Ground.”

Fredrik Nilsson

FREDRIK NILSSON, Vice President, Americas
Axis Communications


Defining the Future of Security

Founded more than 20 years ago, Securing New Ground has become the “TED of security.” Today, SNG is the premier security business conference, focused on strategists, technologists, and executive leadership – the people and companies which are defining the future of security.

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