PRESENTS
Securing New Ground
The Security Industry's Executive Conference
About SNG:
- Founded in 1996
- The executive conference of the Security Industry Association (SIA)
- An event focused on intelligence sharing, business analysis, market trends and networking
- Attended by 250+ senior-level industry leaders and financial partners
A Top-Tier Program: Curated Topics and Speakers
SIA carefully curates topics and speakers for this two-day conference with the goal of inspiring our fellow leaders in the security about the potential of the global security industry.
At SNG we dive deep into major trends like artificial intelligence and home automation; we review major acquisitions and perspectives the end users. SNG attendees tell us they come to SNG because they want to know how the business of security is changing, and most say they heard something they had never heard before.
Become a SNG sponsor.
Interested in becoming a sponsor for SNG '22? Let’s talk about how we can work together to create an even more successful virtual event!
Thank You to our 2021 Sponsors
INDUSTRY PARTNER
Media Partners
News & Announcements
Security Industry Association Unveils Program for 2021 Securing New Ground Conference
Top C-suite leaders, cybersecurity experts and business luminaries will headline the security industry’s executive conference taking place as a virtual event Oct. 28. SILVER SPRING, Md. – The Security Industry Association (SIA) has announced the 2021 agenda and speaker lineup for Securing New Ground (SNG), the security industry’s executive conference, taking place...
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SNG Keynote Speaker Grady Crosby: Why Being a Better Corporate Citizen Benefits Your Workforce and Your Company
The 2020 Securing New Ground (SNG) conference celebrated its 25th anniversary during this year’s two-day virtual conference on Oct. 21-22. Top security leaders connected in meaningful discussions about the changing landscape of security during uncertain times, discussed technology and business trends and shared meaningful conversations around challenges and opportunities. The...
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Survey: What Are the 2021 Security Megatrends?
SIA is completing the research into and surveying of our members regarding the 2021 Security Megatrends, a research report which is provided to SIA members and all SNG registrants. Take the survey below or at this link; responses are needed by Monday, Oct. 19 at 2 p.m. ET. The post...
Read MoreWhat Previous Attendees Are Saying
“I can attest to SNG’s vital importance to integrators. Key attendees from the security industry financial providers, manufacturers, and end-users are all there to exchange information and help you to improve your business.”
DAN MOCERI, Executive Chairman and Co-Founder
Convergint Technologies
“The Global Security market is ever evolving and to stay ahead you have to understand the market trends, and network with the people influencing those trends. That is why I always go to Securing New Ground.”
FREDRIK NILSSON, Vice President, Americas
Axis Communications
Defining the Future of Security
Founded more than 20 years ago, Securing New Ground has become the “TED of security.” Today, SNG is the premier security business conference, focused on strategists, technologists, and executive leadership – the people and companies which are defining the future of security.